EXPERT INSIGHTS
The Science of Meaningful Work: Why Employees Seek Purpose Over Pay—And What HR Leaders Can Do About It

Disengagement isn't primarily about low pay; it's a lack of meaning. Today's workforce, especially younger generations, seeks purpose above all else. To attract and keep top talent, cultivate workplaces where daily tasks connect to a larger mission.

HR leaders must prioritize integrity, ensuring ethical actions and transparency build trust. Autonomy is key to unlocking discretionary effort; empower employees with freedom in their work. Finally, foster growth by supporting learning and career progression.

A strong mission must be more than words; employees need to see it lived through consistent actions and clear connections between their roles and the company's broader impact. Companies that understand this shift towards purpose will attract the best, inspire great work, and create lasting positive change.
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