EXPERT INSIGHTS
The four quadrants of behavioural standards – why ‘multipliers’ are the staff you need to attract and retain to create a high-performance company culture

Vague values don't build strong cultures. The key lies in "Multipliers"—those who excel and empower others. This article dissects workplace behaviors into four quadrants, revealing why the "Brilliant Jerk," despite talent, ultimately detracts.

True high performance comes from the "Multiplier Effect": individuals elevating both their own work and everyone else's. Concrete examples illustrate these multiplier behaviors, demonstrating how a simple focus on how people work creates accountability and a thriving environment. Stop wishing for a great culture; cultivate the behaviors that define it.
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